Accuracy:
This rule within documentaries ensures that all of the information within the documentary is both extensively researched and accurate in terms of factual evidence, documentaries may use accuracy in two ways the first being in order to provide an accurate account of a piece of action and the second being used to exploit the truth to give a certain perception to the story and documentary in hand. The accuracy within the documentary "Race riots use " was high, the information which was displayed throughout this documentary was factual and clearly back up through many forms of video and physical evidence including archive footage .The information provided was thoroughly accurate in order to provide the audience with a clear insight into this delicate subject to allow the audience to gain their own view whilst also allowing them to gain a better perspective of the situation in hand. We see accuracy being maintained within the video at 3:16 of the video whereby the presenter in this case Reggie is talking about the shooting on a black male from a police officer this is a delicate subject and requires a large amount of accuracy of events and so within this duration of the video we can see the presenter talking to a witness from the situation the victims friend who saw the shooting as it took place. The witness is better able to give his account of situation in order to provide the news a form of evidence and validity with evidence of where it took place, having this witness provides more factual and visual evidence for the audience helping to add credibility to the documentary and to the presenter. Another form of strengthening of the accuracy within this documentary was the use of archive footage during the presenters explanation of the event taking place from the location where the victim was to where he was shot dead this is seen at 4:06 of the video with a range of archive footage in the form of CCTV and actual shot phone footage from other members of the public the archive footage shows the audience what took place and where it took place, at 4:26 of the video we can see a form of archive footage shown in the form a diagram showing the area in which the victim was shot allowing the presenter and documentary to produce another form of accuracy in their documentary as well as with the facts they are giving. The documentary uses accuracy in this form as this documentary aims to provide the audience with the most amount of informative factual evidence as possible to the situation taking place with the highest level of factual evidence, the documentary aims to educate and provide a heavily accurate range of facts for the audience to let them develop their own point of view and side.

Screen shot for 4:26 of the documentary showing archive footage


Screen shot for 4:26 of the documentary showing archive footage

Balance
The rule of balance within documentaries ensures that the presenter is giving more than one perspective to the story from both sides of the argument and each side of the story and opinions, the rule of balance is important to the presenter in order to be able to give the audience all of the information in order to allow them to make their own opinions and judgments allowing the producer to engage with the audience more so than that of a documentary which tells the viewer what to think. Within the documentary "KKK The fight for white supremacy" the level of balance shown was that of equal proportions showing the viewer a clear representation of both sides of the 2 races with "The KKK" and "The black panthers group" this clear balance is seen at 0:54 of the documentary where the camera moves to the side and point of view of the black panthers and what their group association is about and what they do, throughout the documentary they show sides from different groups of people and different groups of races giving a range of points of view whilst also giving extra factual evidence. By having this balance it allows the audience to be more engaged with it as it allows them to make their own decisions and opinions after seeing both sides to the story and argument as opposed to having the documentary stating and displaying one side of the argument for example if the documentary was heavily against The KKK and only showed the information in the light of the black panthers. This form of documentaries are far more informative and engaging to the audience whilst also being more appealing and interesting to the audiences interests
Impartiality
Impartiality is whereby both the documentary and the presenter is not on either side of the story there is not bias from the documentary and the presenter to one side there is an equal showing of both sides of the story as well as equal showing of information from both sides giving the audience the highest amount of facts allowing them to be better engaged as it allows them to create their own views and opinions. The documentary "KKK the fight for white supremacy" shows a good involvement of impartiality when displaying the information with the subject, the information which is gained is gained from many different view points with the use of both races "The KKK the white race" as well as from the view point of "Black Panthers the black race." this impartiality is seen at 30:33 where the view point shifts from the view of the white supremacists to the view point of the "Black panthers" the victims of these hate crimes the video shows the view point of their activist group in terms of who they are, what they do and how they go about creating an impact and creating change, this level of impartiality allows the viewer to see another side of the situation as opposed to seeing one side and only being exposed to one side leaving them only believing one side to the story, the documentary shows another light and provides another form of interest and factual evidence to the documentary as it broadens the knowledge received by the audience whilst also allowing the audience and viewers to form their own opinions and view points on the subject as opposed to having view points placed upon them by only showing one light to the subject. Objectivity and subjectivity
objectivity and subjectivity are methods used within many different documentaries in the form of the presenter and the subject being talked about, objectivity is the use factual evidence which is researched and not based on the bias of the presenter, whereas subjectivity is the use of information in the form of heavy bias from the presenter and the documentary , the presenter and the documentary shows heavy forms of bias and many forms of agenda to the subject this is the convention known as subjectivity. Within the documentary "is Britain racist" the balance of objectivity to subjectivity is set at a higher rate of subjectivity and the facts from the information in which is being stated about the subject, the use of subjectivity can be seen from 8:51 of the video whereby the documentary forms of factual evidence in regards to the subject being spoken about through the use of hidden cameras in order to provide evidence which is more factual with a higher amount of validity. The use of the hidden camera helps to increase the documentaries level of subjectivity as due to the nature of them being hidden it removes peoples camera behaviour and they tend to actual far more natural and like themselves in their behaviour this is important to the presenter as it provides them the evidence needed to build on their points and to build on the validity of the information being used within the documentary. Although the documentary had a high nature of subjectivity there were still scenes of objectivity from the presenter on the topic of racial abuse during the duration of her time with the "EDL" march seen at 5:41 of the video where she states her opinion "They can say what they like about being open minded but you can feel animosity" this part of the documentary allows the presenter to express her point of view which allows the documentary to show the subject from a number of different sides.

Evidence screenshot from 8:51
opinion
The use of opinion is evident among a large amount of documentaries created, some tend not to have any opinions within them due to the presenter wanting to be as objective as possible however there are a number of documentaries which do contain opinion. This convention is where the presenter has a particular opinion and voices it within the documentation at multiple amounts of scenes and situations in order to give the documentary another voice and another side to allow the audience to gain another perspective in order to provide them with more factual evidence and a higher amount of information to think about to make decisions and opinions from. This convention is seen within the "is Britain racist" whereby the presenter shares opinion on the "EDL" for the duration of the video from the start she had maintained a balance of opinion and fact more heavily on fact however at from 5:44 of the video until 6:03 of the video she clearly voices her opinion after having been racially attacked at the "EDL" march "Some of the people at the EDL event were extremely racist but they don't see themselves that way so they wouldn't show up on any survey about prejudice" from this statement we can clearly see the presenter voicing her opinion to the situation and to the subject being spoken about, this convention is important to both the audience and the documentary, this convention allows the documentary to show another form of evidence on the subject of whether or not Britain is racist it is important that the documentary picks up evidence from all sources in order to provide more factual evidence for the audience to use to make judgement from.
Bias
Bias is a convention used among any different documentaries within their story and their presenters, bias is when their is a clear divide to one side of the story and to one side of an opinion, this convention is usually used within documentaries where the presenter feels passionate about a particular subject and aims to broaden the attention to it. This convention is used within the documentary "Reggie Yates Race Riots" whereby the attention and bias is to one particular in this case it is heavily biased on the abuse on the black community within America and the rest of the world the presenter feels strongly about the need for change within the racial tension and abuse. This is clearly at seen during the introduction to the documentary where the use of footage of the police brutality highlights the documentaries and the presenters bias at 0:08 of the video until 0:32 of the video. As well as this the documentary at 12;40 until 12:38 of the video also highlights the bias and agenda of the presenter when he notices a black protester during the march supporting the shooting, during this scene we can clearly see the presenter voicing his opinion in anger and confusion to the story showing another form of bias to the story. Bias is important to this documentary for the presenter as it aims to set a statement to the audience it aims to open their eyes to the harsh reality of the world on this delicate subject and in order for the presenter to do so he needs to show the basic one side of this story and nothing else, this allows the presenter to build a bunch of evidence and helps to strengthen the validity of the documentary for the audience.
representation
This convention is how a specific group of individuals or people are shown to be in a specific light in a specific way, documentaries use this convention within their editing and camera language which can be used in a way to give a specific convention to the audience to different people, this convention helps the presenter to better show the situation and the people in the light they want to show them to be in. Within the documentary "We want our country back" their is a representation of the people within the documentary, although the documentary is about racial tension within the UK it shows the group of protesters to be normal people and highlights them in a normal light as opposed to only showing all of the negative sides to the story to convey one dark misguided side to the audience which is not accurate in terms of facts and truth, This is seen at 4:02 of the documentary when the presenter highlights the fact that the organisation is trying to set themselves apart from other more negatively shown groups such as the "EDL" they are determined to show that they are not racist with their rallies through their code of conduct of no racial abuse being shouted just peaceful protesting taking place. This is different from many conventional documentaries similar to this one who only offer one side of the story and only show the group of people in one light, this representation allows the presenter to get the audience to give their own opinion and to think for themselves as opposed to being told what to think, it also helps the documentaries aim of being factual and informative.
access and privacy
Access and privacy is an important and necessary piece of material needed for the documentary as well as the presenter, it is important for the presenter and documentary to gain access and privacy, These are two different separate conventions the access gives the presenter the right to film and show something to the audience in which they need to see, it is the right of the audience to know what is happening as well as the right of the presenter to portray and show this bad thing happening it is totally within their power to do so. On the other hand privacy is where the presenter and the documentary needs to maintain and protect the privacy of the subjects being interviewed in order to not be breaching the privacy issue and law within their documentary. The use of access is seen within the documentary "is Britain racist" whereby the presenter is filming and showing the march and racist behaviour of the "EDL" this is seen from 2:32 of the video where she follows the march and films the action and racism of the "EDL" taking place, although people within the video protest to remove the cameras it is completely within the right of the presenter to show this issue as it is within the right of the audience to know what is going on, this convention is the total opposite to the use of privacy where the documentary and the presenter must protect the privacy of the person and or persons being interviewed, the information taken within the privacy is not the same to that of access as it is not in the importance of the audience to know where as the use of access is.
Contract with viewer
The contract with the viewer is important for both the presenter and the documentary. the contract with the viewer ensures that the presenter is able to film and keep the footage in which they film, the documentary does this by collecting wavers and forms from the interviewee in terms of the documentary allowing them to film them on their property as well as to allow them to film their faces, the option to withdraw from having them filmed is allowed however the official waver form has to be signed by the interviewee in order to allow the filming to take place without the waver it is breaching the contract. This is also important for the viewer as if there is no official waver consenting them to film then the footage which they have obtained cannot be legally filmed and aired to the national public the contract with the viewer rule also ensures that all of the information within the video is 100% factual without lying to the audience by adapting the information in which they have given to the audience. An example of a documentary which breached the rule of the contract with the viewer is "Super size me" the documentary about fast food in this terms Mc Donald's the documentary was made in order to highlight how unhealthy fast food is and what it can do to you if consumed on a daily basis, the documentary consumed of the presenter consuming fast food on a daily basis on a scale of 5000 calories per day over the course of the month showing and recording the time lapse, although the presenter claimed to be consuming this amount of food it was actually later found out to be incorrect and false information, the presenter had been adapting the clips to the side of the story in which he wanted to convey to the audience. Due to this adapting of the information the amount of accuracy within the documentary was low as the information about fast food was not represented in the correct light, this not only reduced the amount of factual evidence within the documentary for the viewer but also breached the conditions of the contract with the viewer law making the documentary illegal to distribute and to air to the audience.